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Fendi is an Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome;but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.Adele Casagrande founded a small leather and fur company in 1918, but it was through her marriage with Edoardo Fendi in 1925 that this Italian label got its famous name. After Karl Lagerfeld joined as the brand's creative director in 1966 and created the double F logo, Fendi rapidly grew into one of the world's premier luxury labels, with fendi bag,fendi shoes, ready-to-wear, fragrance, eyewear, luggage and home furnishings among its many interests.

